UPI Archives By (0) LOS ANGELES, Nov. 21 -- The wall-to-wall cable coverage of the Florida recount has elevated some television news personalities to career heights. MSNBC is getting the most attention, and the cable channel -- a joint venture of Microsoft and NBC -- is luxuriating in record-high ratings for its coverage. MSNBC trailed Fox News Channel in October, but pulled into a dead heat with Fox -- behind CNN -- during the Nov. 7-16 period, according to the Nielsen ratings. Advertisement MSNBC seems to be trying to redesign itself in a way that distinguishes its product from that of CNN and the Fox News Channel.