3 minute read The Wall Street sign is seen outside the New York Stock Exchange, March 26, 2009. REUTERS/Chip East LONDON, June 25 (Reuters Breakingviews) - In banking, it might be what you do, but it ainât where you do it. Morgan Stanley analysts have scrutinized 93 mid-sized U.S. banks and concluded thereâs virtually no correlation between a lender's local economy and how fast its loans, deposits or earnings increase. Fast-growing Texas no more guarantees rapid expansion than slow-coach Connecticut confers relative stagnation. Thatâs counterintuitive. But if geography doesnât matter, what does? Having a niche like technology lending may help, the analysts led by Ken Zerbe suggest. Conversely, choices like aiming for higher quality customers could slow growth. Maybe leadership makes a difference, too â an idea that might appeal to chief executives like JPMorganâs (JPM.N) Jamie Dimon, who bagged $31.5 million in 2020 for running Americaâs biggest bank read more .