Alcohol-free booze has a long history, noted Stiller, who’s from Toronto and lived in New Jersey and Chicago before settling in Scottsdale. “The Belgians have been doing it for hundreds of years. Here, we’ve had O’Doul’s no-alcohol beer and other things, but they’ve always seemed more like a punishment than a good thing to drink.” He added: “Have you had an O’Doul’s? I don’t recommend it. It’s the penalty box of beers.” Stiller, who worked in the automotive industry, and Becker, a one-time tech consultant, met playing hockey when they were kids.