MedCity News Blue KC, HealthMine’s expanded partnership will extend digital rewards program to ACA members The Missouri-based payer is expanding its partnership with the technology company to offer an incentive and rewards program for its Affordable Care Act members in an effort to increase engagement. Shares0 Blue Cross and Blue Shield of Kansas City expanded its partnership with HealthMine, a technology company providing member engagement solutions, to build a rewards program for the payer’s individual and family Affordable Care Act members. The Missouri-based payer, also known as Blue KC, has an existing partnership with HealthMine to offer a rewards program for its Medicare Advantage plan members. The program focuses on encouraging preventive health actions, such as annual wellness visits, flu shots and breast cancer screenings, by offering the ability to earn rewards in the form of gift cards to national and local retailers, Jenn Ader, senior director of client services at HealthMine said in an email.