The Coca-Cola Company The Coca-Cola Company has some news to share. The multinational beverage and snack manufacturer is shifting to 100% recycled polyethylene terephthalate (rPET) plastic bottles across its drink portfolio. Beginning in February 2021, the company's brands including Coke, Coke Zero Sugar, Diet Coke and Fanta will now come in a new, 13.2oz bottle designed to be sippable and reduce the amount of plastic used. Coca-Cola was first introduced in 1886 and has since become one of the most iconic, recognizable drinks in the world. The shift to reduce plastics is part of the Atlanta-based company's 2018 global goal to create a World Without Waste, says Alpa Sutaria, vice president and general manager of sustainability for Coca-Cola's North America Operating Unit. The company aims to make 100% of its packaging recyclable by 2025 and to use 50% recycled content by 2030. The bottle redesign is a step forward to achieving this goal.