The rulers of the world are logging into outrage, as the gravy trains of billionaire Digital Darth Vaders take on millions of clueless passengers on their digital platforms. There is nothing like a free lunch as Google and Facebook are finding out from Australia’s pushy prime minister Scott Morrison who has lassoed in India’s Narendra Modi to take a stand against Zuckerberg and Co —news brokers who line their pockets without paying for what they sell. This is no kangaroo court. Australia recently woke up to the fact that the indomitable Internet giants have been picking its pockets for almost a decade at high social and economic cost. Global leaders are mesmerised by their instant reach and connectivity without visible costs to either the government or users. From presidents and prime ministers of the most powerful nations to the rich and the famous, influencers are made to believe that technology-driven social servers make the world a better place to earn and exist. Promoted as a cheap and fast communication tool, the Internet has proved noted Canadian philosopher and media theorist Marshall McLuhan right but at a very high cost.