it's the first day of the popular westminister dog show. >> reporter: the show where the people tend to look like the dogs and the dogs tend to look like people. from the hairless to the hairball, they are sprayed, powdered, petted and given mouth-to-mouth treats. the jaws dropped here at westminster when they heard the alleged dognapping. how much will you give me to bring your dog back? a brooklyn family was out in prospect park with their beloved 3-year-old dog sugar when she managed to take off. their phone number was on sugar's collar and soon after the family got home, a man called. >> he said, how much are you going to give me for her? and i said, i don't know, $50. what is it that you want? and he hung up frlt. >> reporter: a rescue group has offered a $5,000 reward. but sugar is still missing. here at westminster with all the