who get in trouble, people like ben roethlisberger who has had his legal difficulties recently. if you're in love, out of love, or if you're in some sort of hot water, the tabloid press is taking a greater interest in you if you are a sports figure. part of that is driven by technology. the tabloid access is no longer just through the newspaper or magazine you might buy at a checkout counter at a supermarket, you get this stuff on the web. that means in particular, male sports fans have greater access to these pictures and stories than they have in the past. >> these websites wouldn't be popular if there wasn't an audience for it. tmz, starting a sports site. that's got to make some of these guys nervous. are we talking just about the big names? the people like a tiger or a ben roethlisberger or utility infielders, backup quarterbacks will they be getting the treatment as well. >> the ironic thing is that success or stardom on the field is not the thing that determines whether or not you get this kind of tabloid coverage. you know, a perfect example of