and there are some cities, san francisco and austin and portland that are actually looking pretty good because there are jobs there. so go to the jobs. >> and we hear from people who say it's not as easy as that. we know that. what do you do well? and figure out how to make money on it. that's a really important piece of the pie. >> at a pragmatic level. i would also add, you want to know if you're in an industry that's growing or company that's growing, or if you're that rarg an industry that's growing. we get into the do more with lessisms and pay cuts. you can do this kind of research. if you're in a company and you can look around and say is this a vibrant company that's going to bounce back or a shrinking company that's barely surviving? >> we've got a kid thinking about going to college next year. science, technology, engineering math. or what your skills are, applying them to those industries because that's something that the economy is valuing right now. if you've got a job and you're