>> it really could be because traditional bookstores are really going away. look at the pattern here. e-mail overtook snail mail. mp3 players took over cds, and now ereaders are taking over traditional books. borders came late to the game and didn't come out with an ereader until three years after amazon came out with kindle, and a lot of people are shopping online for books and downloading books to their electronic devices. >> speaking of electronic devices. iphones, is there a cheaper line in the works? >> there is. apple says according to "the wall street journal" that it is coming out way cheaper and lighter design of the iphone. the current model sells for $200. the newer, cheaper model could sell for half that price, and with carrier subsidies, with a rate plan, it could come out free in the end.