she's retiring this year, leaving with this ominous message for her party. >> just stop with the name calling. it turns women off. >> do you look at the white house? >> absolutely. >> the rhetoric coming out of the white house is a recruiting tool for liberal women to come out and counter that. and as long as we are a party that is seen as homogeneous, not heterogeneous, a party that doesn't invite minorities and women, we're not going to be a welcoming party for the future. the growth for gop women in elective office is at the local level and state capitals. >> reporter: why this year are a record number of women saying they can run in government? >> i think it's all about not missing an opportunity. timing is everything in politics. >> reporter: congresswoman noem's time may be now. she's regarded as the front-runner. pledging to govern with the innovation of a national lawmaker and the transparency of a local farmer. >> this is about a million miles