that people buy, or more often rent, to play at home on their video cassette recorders. >> more than 24,000 retail outlets across america now rent or sell tapes of all kinds. >> you go to a video store and pick something out that you missed. in the old days, if you missed a movie, you'd miss the movie. >> and the market's not restricted to blockbuster films. jane fonda through her workout tapes has shown one can make money with a product geared specifically to the home video market. >> camcorders marks the section phase of the video revolution. not just taking movies home but making them at home. and anywhere else you happen to go. >> i was the kid who had a camcorder. it was the size of kentucky, and it had to be, because it played vhs cassettes. >> the setup can be used by just about anybody. its advantage over film is about to revolutionize the industry. >> there's no developing. you can rewind and record over it if you didn't like the take. that is an enormous shift. >> americans buy billions of dollars of electronic equipment. just when you think you've