>> i think the candidate who took that anti-super pac, anti big money approach and turned it into lots of money was bernie sanders, and now others are sort of taking the page out of his book and use that go strategy. but i think what jay did is really interesting because the fact he did raise a million dollars, the fact he seems to be okay with the super pac and he's not really denouncing it goes to show how climate change is an approach by the base. i think people would be turned off by big money to also support climate change and is potentially happy he's talking about it and bringing this issue to the forefront. i think that's kind of the calculation that he has made. >> you try to move your numbers up early on. if you're one of the lesser known candidates, you hope someone is spending ad money for you. >> everyone wants to go viral and have a million small donors and show momentum, but not everyone can do it.