or 20 minutes, it's crazy, right? you're going to be late for work. but that high we feel, that rush we get, it's hard to walk away from that and not engage in what we call spiteful behavior. patti ann: that's one, if you want to call it, a benefit of spite. it makes you feel better like you got some sort of revenge. but the other benefit according to the study, is that you're helping to let people know what is acceptable in society by letting them know you can't get away with doing that. i'm going to just get back at you a little bit and put you in your place. and that it actually has -- spite has its place in society for that reason. >> right. spite has a way, according to the study, of maintaining a social order. for example, if you're supposed to hold the door for, you know, a woman, an older woman or help an older person cross the street and you don't do that and you're rushing over them trying to knock them down, somebody may get in front of you and walk