the blackberry's kind of easy to hold and tweet at the same time. >> the ones in the past are a little bit formal. i hate to use the word uptight. i like the casual setting, talking to people around you. >> wine tasting is one of the oldest types of experiences in our industry, in terms of the hospitality industry. it's something that people understand. and twitter just makes it easy to share with all their friends. >> cool event. >> that was actually the first time that four seasons held a twitter wine tasting event. on the same day, whole foods was hosting one. this could become the new way, as opposed to friends saying things like pick up some franzia to figure out what the new good wines are. >> booze helps everyone to get through the holidays. >> family and booze. >> beautiful combo. coming up, the big thanksgiving challenge. >> feeding those in need when .he rest of america is feasting. ily and booze. >> beautiful combo. coming up, the big thanksgiving challenge.