my buddy for congrefrom college running for congress and will you give them $100? those are the three or four ways that don't involve industrial pressure. >> and small donations are an emotional act. the reason you as a common citizen give a small donation is you're outraged about something or you're excited about something. and for obama and his supporters, there hasn't really been much in this cycle to either be outrage ordinary excited about. so the flood, when it comes, if it comes, h come later when you really have the later republican nominee and obama going head to head. when you have the convention. and the appeal will be, just go on your cell phone, a couple taps on your cell phone and that's ten bucks. >> i will say, $222 million in a time when people aren't making emotional donations ain't bad. worth mentioning, the super pac spending in south carolina has already surpassed $6 million. as a sort of reference point to that, as money is pouring into the state via ads in south carolina, there's almost $10%