you talk about is important as well, including who talks about it. >> the obama team sees a great opportunity this year with the gender gap, which is 1 poi8 poi. that's kind of narrow. this is going to be a tight race at the end. but the obama team is going to focus on women, in an extra, extra focused way, right? >> like a laser beam. but that also is consistent with what's been happening from the very beginning. when i was on the campaign, the president was talking about these issues. from day one, we were talking about these issues. the first bill he signed helping women deal with pay discrimination issues. health care, a big issue for women because women are also often the ones who control health care for their families. you know, the glass ceiling. the sticky floor. the locked door. those are issues over and over and over that have been consistently problems. when you have women as 50% of the work force but earning 77 cents on the dollar to a man, those are issues they care about, and they dove tail with