defense cuts, strengthen our military, and create over 450,000 new jobs for ohio. >> i'm mitt romney and i approve this message. >> we should mention that the ad, like many of romney's ads, is disingenuous nonsense. the defense cuts he criticizes are not president obama's, they're the ones in the sequestration we were speaking of earlier agreed to by democrats and republicans. also, i have to note that the implicit idea here is that, you know, government can create jobs as long as every dollar spent is spent on defense. spend it on anything else, doesn't create jobs. if you spend it on defense it does create jobs. i can think of no coherent economic theory that would suggest why that's the case but i digress. the bigger question that will be central to the campaign over the next two months is this. will the ad make any difference whatsoever? the answer according to a growing body of research is no. if tomorrow morning you were to wake up and find yourself a candidate for political office, one of the first things you