president. they adopt want to reach out if they have the senate as well they have no institutional reason to. one of the things that happened in this what were speed cycle is the '16 race which already fundamentally begun truly begins after the '14 election. the president trying to gather attention for issues that are important will be harder. >> one thing we know will stick is obamacare. the 30-second ads are out. here is one, especially the cbo's report this week that drew a lot of controversy. here is one about senator kay hagan of north carolina who some see as vulnerable in the 2012 elections, an ad from one of her potential challengers. >> kay hagan votes with barack obama 96% of the time. what will it take to change her mind? how many families will have to lose good health coverage? how many workers will have to lose their jobs?