and again. >> you've got the beach. we have two incredible world-class golf courses that you can play golf. we've got the mountains. we've got the redwoods. there's so much to do down here. >> and once they're here, they need a place to stay. that's why cameron is adding a 46-room hotel right next door to his pub. >> when hotel rooms are full, restaurants are full, nicknack shops are full, main stream is full. that's why our community does try to encourage hotel rooms on the coastside. >> if you're lacking to get a room with a view of that coast, look no firths than the ritz-carlton. like the tunnel, the 265-room hotel was a game changer for half moon bay. >> in 2001, the ritz-carlton was built. that put us in a different league. people went, whoa, if the ritz-carlton built there, there must be something to offer. >> farmer john is also a former