minutes and policy on thousand was different drugs. you can't. so what they do? vanilla statement we look forward to constructive dialogue with the administration. the thing about twitter, the bad news is trump tweets. the good news is he tweets about a lot of stuff. and you never know when your issue is going to move out of the news. and the good news for the drug companies is, that issue did move out of the news, temporarily. it will be back, but sometimes the better of your bad options is to be boring. >> be boring or dos you just stick your head in the sand? >> that's what i mean. one area where the crisis management try is 30 years behind they tell their clients, you must respond immediately. no. >> sometimes the bt response is say nothing, right? >> sometimes the problem goes away quickly. i mean, the bad news about twitter is it's out there. the good news is there's millions and billions of tweets. the third issue, the third option is when things get interesting. fighting back. >> uh-huh. >> and this is what companies are terrified of because what