channels where we have to say look, there is a utility component of this. but the rules that were in place, prior to this vote today, were not so strict that they somehow stopped these companies from innovating or making profits. comcast, verizon, all have record profits over the last few quarters. so really the issue is that there's a part of it that needs to be treated like utility, but there's plenty of room for innovation. even with the regulations in place. >> what is the recourse? people who are dead set against this, how can they stop and reverse it? >> well, i mean right now this is in the hands of lawmakers. a.g. sneiderman here in new york has filed a suit against this ruling. so there's going to be cases that are going to go before the fcc, go to congress, there is a chance that congress can reverse this, you know, that's going to come down to a vote at some point. depending on who's sitting in congress. right now there's a lot of republicans who have had their pockets lined by these internet providers, and so they don't really have an incentive to