scrutiny journalists have on it. >> that's right. what we did on the business team here at nbc news, we ran a web archive search. what it turned up was rhetoric which was much more decisive, we're talking about soaking racial tensions, all kinds of partisanships popping up. and used in this particular case. but what we're seeing right now, it's not just happening on facebook, this is also happening on instagram, steph, as you mentioned. and what is really the most interesting part of these accounts and pages and ads are the fact that these events are being planted in real life. and facebook acknowledged to reporters yesterday that there has been real life activity, real people, interacting with these so-called fake events. and they're not able to assess whether or not they actually happened in person or not, but it certainly raises a lot of red flags. so as much as facebook says they're being more transparent,