Share and speak up for justice, law & order... This article is based on questions (below) addressing the relevancy of media objectivity by the Columbia Journalism Review. I spent thirty-five years directing multi-award-winning media relations for national and state criminal justice organizations. I understand what happens when events go from incident to issue. I wrote a book about my experiences (below). What do I mean by incident to issue? Incidents are just that, they are events that get media coverage for short periods of time. Issues go on for much longer. American policing is now an issue receiving widespread negative media coverage over the course of years.