EA swoops in to buy Codemasters California-based game company Electronic Arts, producer of the FIFA franchise, has offered almost a billion euros for the British racing simulator specialist. Sales of video games have surged during the pandemic. Codemasters makes the F1 racing games and other leading racing titles Video game giant Electronic Arts has said it would buy Britain's Codemasters in a deal worth $1.2 billion (€987 million). The offer trumps an earlier agreement between the British company and rival Take-Two Interactive Software. UK-based Codemasters said Monday the new offer was superior to Take-Two’s cash-and-stock buyout offer of 485 pence per share.