Munshi was head of brand for India prior to the elevation. He will now report to Edelman’s global chair of brand and F&B, Megan Van Someren, and Stephen Kehoe, CEO, Edelman Asia-Pacific. Munshi's mandate is to oversee the launch of regional capabilities for the brand practice, involving stronger integration and collaboration across the agency's strategy, creative, data and analytics, influencer, digital and public relations capabilities.
Someren said, “As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before. The time is now for brands to step up and put trust at the helm - and not just through communication, but through action and advocacy. We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”