eXtensions - Thursday 15 July 2021 Thursday Comment: Apple Anticipation and Expectations; User Tips; Politicians Sniffing at Big Tech By Graham K. Rogers Apple's Q3 2021 figures are coming soon. Updates to a number of products - iPhones, Macs, iPads - are expected soon although there is speculation about chips to be used. The EU, American politicians and some European countries are all looking at Big Tech in terms of monopoly power. Break up may look attractive in the short term, but be careful what you wish for. In just under two weeks Apple will report its Q3 2021 financial figures on Tuesday, July 27, 2021. As usual, the conference call will run online from 14:00 Cupertino time, after the markets have closed in New York. While Apple is being a little cagey and did not make any predictions about the quarter - which is wise in the current fluid, pandemic situation - it seems that sales are still going well and Wall Street is fairly positive as the share prices push the corporation to a $2.5 trillion valuation. Once the figures are out, however, Wall Street may see doom in the slightest nuance: high now, take the profits, buy again when the share price falls. With Apple increasing orders for the next iPhone (reported in many sources) this rise seems inevitable.