From Snoop Dogg to Joe Montana, every celeb seems to have their own wine. But why? FacebookTwitterEmail It seems these days like every celebrity has a wine, from former NFL player Joe Montana to Cameron Diaz to Snoop Dogg.Niquolas Lagleva/Special to SFGATE I’m at the Emeryville Bevmo, and a friend and I are searching every aisle from top to bottom for a bottle of wine with Snoop Dogg’s face on it. I don’t remember what it’s called, and I’m too embarrassed to ask a “Bevmologist” to help me find it. But my friend, more fearless than I, has soon roped a hapless employee into our quest. He tells us Tha Doggfather’s wines have been flying off the shelves.