linkedin With the seemingly never-ending brouhaha that was 2020, it is safe to say that it wasn’t anyone’s favourite year. People couldn’t move around freely and visit loved ones, restaurants, malls and most definitely, cinema halls. The movie junkies that Indians are known to be, made it even harder for them to stay away from catching new flicks on the big screen. However, they quickly adopted newer alternatives like digital video streaming platforms for times when theatres remained elusive.
Campaign India takes a look at the journey of the cinema industry right from the pandemic to where it stands right now…