At the same time the chief executive of the UK’s fastest-growing energy supplier, Bulb, threw his weight behind this newspaper’s call for Zero for Zero – zero VAT for products with zero or near-zero greenhouse gas emissions. The tax is deterring Britons from making climate-friendly choices such as buying electric cars or installing solar panels. Hayden Wood said: “Families shouldn’t be taxed for choosing green options, so let’s scrap VAT on green products. This would make green technology more affordable for millions of people. “We’re backing the Zero for Zero campaign because we think everyone should be able to benefit from the green recovery.”