Press release content from Business Wire. The AP news staff was not involved in its creation. ChromaDex and Health & Happiness (H&H) Group Announce Supply Agreement for Niagen® April 28, 2021 GMT LOS ANGELES--(BUSINESS WIRE)--Apr 28, 2021-- ChromaDex Corp. (NASDAQ:CDXC) announced today it entered into a strategic supply agreement with Health & Happiness (H&H) Group, a global leader in premium health, human and pet nutrition and personal care brands. The agreement provides H&H Group with rights to ChromaDex’s patented nicotinamide riboside ingredient Niagen®, the sole active ingredient in Tru Niagen®, for exclusively formulated Swisse® products. Tru Niagen® is an industry-leading, award-winning dietary supplement that helps users Age Better® by safely and effectively increasing NAD + (nicotinamide adenine dinucleotide) levels which are critical to healthy cellular function and vitality. Levels of NAD + decline with age as well as metabolic stressors including stress on the immune system, sleep disruption, sun exposure, and alcohol consumption.