Hiring and onboarding challenges will be a part of food retail life in 2021. Hiring continues to get more digital in the food retail world, with the pandemic adding some fresh complexities. But a new funding round for a mobile tech firm — along with a recent deployment of virtual reality technology — shows how some companies are rising to the challenge, and what’s coming next for hiring and onboarding. Landed, which has created a mobile app connecting hourly food and retail workers with local employers, recently announced the official launch of its platform. It uses engaging video profiles to help candidates stand out, leverages artificial technology for matching candidates to jobs, and automates much of the hiring process for employers.