How the big problem with hotel stay personalization was solv

How the big problem with hotel stay personalization was solved

Personalization. Some hoteliers might roll their eyes at the term – and with good reason. The industry loves to talk about it, but it has been very hard to achieve. Why? It is really a 2-part problem. First, you need to know what the guest will want, and second, you need to have the operational bandwidth to deliver it. Historically, real personalization has only happened at the most luxury hotels who deal with repeat VIP guests.

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