Activation Group Forms Strategic Alliance with Fosun Fashion Group Both Parties together with Baozun and Other Strategic Partners will Capitalize Jointly on Emerging Demand for Luxury brands in China HONG KONG, Apr 28, 2021 - (ACN Newswire) - A provider of integrated marketing solutions in Greater China, Activation Group Holdings Limited ("Activation" or the "Company", collectively, the "Group", HKEX: 9919.HK) today announced a strategic alliance with Fosun Fashion Group (Cayman) Limited ("Fosun Fashion Group" or "FFG"), a subsidiary of Fosun International Limited (HKEX: 00656.HK), to capitalize on the emerging demand for luxury brands in China. FFG manages a portfolio of heritage brands covering a full spectrum of fashion luxury categories, and it is one of the first movers to create a global luxury fashion group in China. FFG's current brand portfolio includes Lanvin, Wolford, St. John and Caruso. The consortium aims to serve the ever-changing global luxury market by developing a top-tier ecosystem to promote additional operational value in China. To create such unique fashion ecosystem, FFG has also allied, apart from Activation Group, with leaders along the fashion value chain, such as Baozun Inc. (NASDAQ: BZUN and HKEX: 9991), a leader and a pioneer in China's brand e-commerce service industry, and other seasoned industry players that can bring different strategic values in their respective fields to this ecosystem.