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mainstream media, but margaret, what do you think is preventing him from making bigger strides right now? >> i think blame the media is a tactic that members of both parties used when it serves them but works particularly well with republican audiences because there is such a disparity. the latest gallup numbers are 70% of democrats essentially trust the mainstream media to get it right or try to be trustworthy when it comes to news, 14% of republicans. desantis' problem, though, is that it's republicans who aren't favoring him. this is not like a swing voter problem, this is not people who are turning to, you know, neutral news coverage, these are people who are watching conservative news and are preferring donald trump over ron desantis. i think there are a number of theories about this. trump's theory, which execs pounding on now on the trail is that desantis doesn't have a good personality. like he's not cool, he has no cool factor, he is not good with people. desantis' wife is an important tool for him on that front and