help. ♪ ♪ >> shepard: the financial fallout from the terror attacks of 9/11 was devastating in downtown new york. stores destroyed, jobs lost. months after the dust settled, times were still tough in tie becca, the neighborhood just north of ground zero. >> the business is pretty low. not much people coming in this area. >> shepard: so actor robert dinero and james rosenthal did something about it. they created the two week long tribeca film festival to help bring people and money back to lower manhattan. >> everybody came together terrifically. >> shepard: leading actors leading the way by attending the festival's debut in 2002. >> come on back, new york is fine. >> since then, tribeca has generated $600 million for the city. >> one of the store owners said to me that they look forward to