knowing the opportunity we have here on the west coast with legal cannabis and being able to promote it and have the infrastructure necessary to support tourist, that's a great idea. when you go on a kush tour we show you how glass pipes are made introduce you to the artists, visit cannabis testing facilities, grow operations. it's a very personal and familiar experience. >> the green light district right here. you see how it's the spinning ganga goddess right there. taking the cannabis industry and normalizing it opening up the doors to the public in a way that hadn't been bone before. you see that moment where their eyes get big, their jaw drops the, smile goes from ear to ear. >> put your nose in one of these. this is my favorite strain this is blue dream. >> the folks who come on our tours are not what you would expect. we don't have the 20-year-old stoners at all. they're couples, veterinarians, doctors, lawyers, people who want to learn more. something we've seen within the baby boomer generation is this