music videos and the lyrics to certain hit songs, do you think there is enough -- people highlight bad grammar. it's like celebrated. let's talk in improper english and make a lot of money from it. is that part of the messages that you are trying to counter? >> absolutely. nowadays, it saddens me with the information age and kids would rather play video games and would rather -- even with the internet, i don't know if it's reading in the same way, but with the wwe we have the wrestle mania reading challenge and a real read, respect, education, achievement and leadership. this is what's cool, but if you want to be something in life and want to be successful and go somewhere, this is what you need to make cool. >> the interesting thing is your wwe character, the teacher would