It's the brand's first new logo in a decade and the eleventh since 1850. If you want to buy a French car in North America, you'll have to drop upwards of three million dollars for a Bugatti Chiron or one of the other high-speed exotics produced by the brand. But affordable and quirky French cars from the likes of Renault and Peugeot remain forbidden fruit in the US. Peugeot is part of the newly-formed Stellantis, of course, which includes the likes of Fiat, Alfa Romeo, and Jeep. We may not be able to drive Peugeots, but we can still appreciate them from a distance, and they'll all soon be wearing a brand new logo. It's a big update for what is the world's oldest surviving automotive brand.