Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has launched a unique pop-up event featuring diverse cuisines from some of Dubai’s most-loved homegrown food outlets, in partnership with One Central, Dubai World Trade Centre. The outdoor event showcases the unique concepts of eight innovative business from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai. The month-long event is being held at the Outdoor Plaza next to DWTC One Central Building 5, from January 17 to February 25. The event shines the spotlight on the diverse cuisines and culinary creativity of eight Dubai-born outlets, including: 25’55’; Coppasta; Semisweet; Tres Marias Coffee Company; The Mattar Farm Kitchen; Simple; Lost Bread; and Karak Inc. Visitors can savour a range of delectable food and beverages at the venue set against the backdrop of Dubai’s skyscrapers.