Max Lucado receives the 2021 ECPA Pinnacle Award Honoring more than 35 years of publishing with more than 145 million products in print that are distributed in 80 countries and translated into 45 languages worldwide NASHVILLE, Tenn. — Bestselling author and pastor Max Lucado was awarded the 2021 Evangelical Christian Publishers Association (ECPA) Pinnacle Award today for the outstanding contribution of his writing, both to the publishing industry and to society at large. Lucado is only the fourth recipient of this honor from ECPA, that recognizes the outstanding contribution by an author or book. It was presented at the ECPA Awards Celebration on May 6 at 1:00 pm CST, via webinar at the conclusion of the ECPA Leadership Summit.