Dentsu International won the Grand Prix at The Drum Awards for Social Purpose, for its work with Malaria No More UK. It also won ‘Not-for-Profit Campaign of the Year’. A youth-led, grassroots project that reminded African governments of their commitment to eradicating the world’s oldest ad deadliest disease. Here, the team behind this winning entry explains how it was brought to life with the support of volunteers around the world.