'Digital tulip' or new asset class? Bitcoin's bid to go mainstream 13 Feb, 2021 06:00 PM 9 minutes to read SpaceX owner and Tesla CEO Elon Musk at an event in Berlin on December 1, 2020. Photo / Getty SpaceX owner and Tesla CEO Elon Musk at an event in Berlin on December 1, 2020. Photo / Getty Financial Times By: Robin Wigglesworth and Eva Szalay Elon Musk is not like most multibillionaires. The first oblique hint that Tesla's eccentric chief executive was contemplating another audacious, market-shaking move came via a risqué, Yuletide social media message. Read More On December 20, Musk tweeted a cartoon image depicting himself as a devout monk trying to live a "normal productive life", gazing at a woman in a provocative pose with "bitcoin" plastered over her posterior.