International recruitment agents can build back better While grossly uneven, the roll-out of COVID-19 vaccines is ushering in a new chapter in the pandemic in terms of global student mobility. Many students, and university staff who work to support them, have grounds for cautious optimism that overseas study and travel conditions will continue improving, even if haltingly. International student recruitment professionals, for their part, are no longer witnessing a severe downturn in enrolments; that shoe has already dropped. Instead, those fortunate enough to have avoided redundancy now have the opportunity to envision what a return to a ‘new normal’ might look like.