Launch of Placing via Accelerated Bookbuild Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces its intention to raise gross proceeds of £10.0 million by means of a placing to institutional investors (the "Placing"), of new ordinary shares of 0.2 pence each in the Company (the "Placing Shares"), at a price of no less than 105.0 pence per share ("Issue Price"). The minimum Issue Price is at a discount of approximately 13.9 per cent. to the mid-market closing price of an existing ordinary share of 122.0 pence on 20 January 2021, the last practicable date prior to the date of this Announcement. Nplus1 Singer Capital Markets Limited (together with its associates, "N+1 Singer") is acting as nominated adviser, sole bookrunner and sole broker in connection with the Placing.