Kantar releases June 2021 smartphone OS stats: smartphone shoppers return to high-street as in-store sales increase by double digits Thursday, 29 July 2021 11:37 Kantar releases June 2021 smartphone OS stats: smartphone shoppers return to high-street as in-store sales increase by double digits Shares Latest data from Kantar shows consumers are making the most of reduced COVID restrictions, allowing for a more personalised in-store smartphone purchasing experience, although in-store shopping experiences are something many people are finding challenging in Australia due to ongoing COVID lockdowns that either continue or have ended but could start up again at any time. Kantar has revealed its smartphone OS data for the second quarter of 2021. We’re told that “as COVID-19 restrictions continue to ease and more consumers are out-and-about, Smartphone purchasing reverts to in-store in USA and across most EU5 markets (the exception being Germany) with each market showing in-store channel share growth, up by at least 10% points YoY. However, for APAC markets (China, Japan, and Australia), in-store purchasing versus online remains almost flat YoY.”