‘Alarming,’ ‘Disturbing,’ ‘Amusing,’ ‘Frustrating’: When Your Beef Study Becomes A Rightwing Distortion “We’re humble little researchers with our quiet little existence, doing studies and putting things out,” one researcher chuckled, “then there’s this whole different universe of noise and shouting and jumping up and down.” April 27, 2021 5:44 p.m. When Greg Keoleian and Diego Rose flicked through their email inboxes Sunday morning, a message caught their attention. It was from a CNN fact-checker, about a study they’d published a year and a half ago. Keoleian is director of the University of Michigan’s center for sustainable systems and Rose is a professor and director of nutrition at Tulane University’s school of public health and tropical medicine.