Imagine you are on your honeymoon in Californiawine country. You have multiple appointments every day at beautiful properties, tasting one memorable wine after another. Naturally, you want to revisit these memories once back home, so you ask to have your favourite bottles sent there. But the wineries cannot ship to your state. You return home from your trip empty handed. When attempting to source those honeymoon wines at local retailers across your state, you find that they are not available. Frustrated, you think: ‘Surely the internet will help. I can order anything under the sun online. Why not wine?’ You successfully track down the wines at a store in the neighbouring state – they even include shipping! You get to the checkout stage only to be told the retailer cannot ship to your state…