Market Views: How should instos approach investment insourcing? The growing appetite among asset owners to bring portfolio management in-house is understandable, but the talent pool is already tight in Asia – and getting tighter. The number of asset owners looking to insource investment management and reduce their use of external fund houses by building in-house teams is rising in Asia, as it is globally. Australian superannuation funds, such as AustralianSuper, have been moving aggressively in this direction in recent years, and the trend has become more prominent generally in the persistently low-yield environment. For pension funds, sovereign wealth funds, insurance firms and other institutions, improving internal investment capabilities holds the prospect of major benefits: reducing costs, increasing control over assets and therefore risk, and developing a stronger pipeline of investment opportunities through partners.