Mattel launches recycle program for used Barbie dolls and toys Photo by: Sean Bernstein/Unsplash Tuesday, May 11, 2021 10:15 AM UTC Related Stories A step toward sustainability As per CNN Business, Mattel will be recycling old toys made by the company. This will be carried out through its new program called the "Mattel PlayBack," which is created to get back and reuse materials in used toys for Mattel products that will be produced in the future. The program is just one of the 76-year-old California-based company’s steps in its effort to develop a sustainability-focused future. Mattel already started using 100% recycled, recyclable or bio-based plastic materials in the manufacturing of its toys since it previously vowed to do so. And by 2030, it is hoping to achieve the use of full recycled materials for its entire range of items and packaging.